Integrated Marketing Communication

Mission Statement

The mission of the program is to advance the knowledge and practice of this multidisciplinary and evolving field through quality instruction.

Student Learning Outcomes

At the end of this program students should be able to:

  1. Understand the theory of consumer behavior and marketing segmentation strategies
  2. Demonstrate strong research, analytical and strategic decision-making skills
  3. Write effectively for diverse audiences
  4. Understand the concept of branding and the strategic importance of building brand equity
  5. Demonstrate good understanding of the traditional and nontraditional MARCOM tools
  6. Develop an effective IMC campaign plan