School of Communication and the Arts
Lowell Thomas 212
(845) 575-3000 ext. 2687
Senior Professional Lecturer of Advertising
Kathleen Boyle-LaBarbera is a highly accomplished marketing communications specialist and educator with over 23 years experience in all aspects of the marketing mix, including advertising, direct, interactive and relationship marketing, public relations and promotions. She has worked on both the corporate side and the agency side. Her vast agency experience includes a variety of strategy-level positions at OgilvyOne and Wunderman Cato Johnson as well as at some smaller, niche agencies that focus on digital media. She has functioned as account manager/director, operations manager, media planner, data analyst and brand strategist. She also worked for two years in the training and development office of OgilvyOne developing and implementing online and face-to-face training programs of Ogilvy’s proprietary advertising and client service methodologies for entry and mid-level staff. Her clients included American Express, IBM, DuPont, DHL, Novartis, and Genentech. In her marketing communications roles, Kathleen has worked as director of advertising and publications for Iona College and assistant vice president of public relations and assistant vice president of local marketing for Chemical Bank.
For the past three years, Kathleen has been a teaching undergraduate students at Marist College the theories and practical application of successful advertising in order to prepare them to enter into the profession. Her learning model utilizes the best practices of adult learning theory, specifically that adults learn best through peer collaboration, hands-on application and self-discovery. Her courses focus on understanding the fundamentals of customer-driven branding, advertising principles, relationship marketing and holistic media strategies and then applying that knowledge in the development of successful marketing communications strategies that solve real-life business problems.
M.B.A. in Marketing from Iona College