Dr. Jennifer Robinette
Assistant Professor of Communication and Public Relations
My career includes a broad range of experiences in the academic and business worlds, including working as a market research analyst, a lobbyist, a political campaign manager, a pharmaceutical sales representative, and a medical equipment sales executive. I have been teaching college courses since 1994 and online classes since 2010. I am Quality Matters (QM) trained and a QM peer reviewer. Courses I currently teach and have taught include: applied research & analytics, communication research methods, crisis communication, deceptive communication special topics class, integrated strategic communication, PR fundamentals, PR writing, PR cases, persuasion, public speaking, leadership, business & professional communication, small group communication, interpersonal communication, introduction to communication, and the senior capping class for PR, advertising, journalism, and sports communication majors.
Currently, I serve as the Speaking Across the Curriculum Coordinator and the First Year Seminar Power Presenting Workshop Director. I have affiliations with the Assoc. for Education in Journalism/Mass Comm (AEJMC), the Broadcast Education Association (BEA), the Public Relations Society of America (PRSA), the National Communication Association (NCA), and the International Communication Association (ICA).
Ph.D. in Communication & Information Studies from the University of Kentucky in Lexington, 2011
M.A. in Communication Studies from Marshall University in Huntington, WV, 1996
B.A. in Political Science with a Communication minor from Marshall University in Huntington, WV, 1993
Research Interests / Areas of Focus
My research interests include deceptive communication, social media and teaching analytics, survey response rates and non-response bias, interactivity and online learning, communication history archival research, public speaking across the curriculum, and science communication (founding member of interdisciplinary MSCI - Marist Science Communication Initiative).
Robinette, J. (2015-2018). Power Presenting Resource Manual. Poughkeepsie, NY: Marist College.
Robinette, J. (2011). Understanding interactive experiences: Perceived interactivity and presence with and without other avatars in the online Virtual World Second Life. University of Kentucky Doctoral Dissertations. Paper 145.
Chung, D., & Robinette, J. (2008). Fast forward into the future: Trends in the interactivity of online news publications. 58th Annual International Communication Association Conference Proceedings, Montreál, Quebec, Canada.
Robinette, J. (2018, July). The future of online magazine readership research: Surveys v. analytics. AEJMC Magazine Media Division. Chicago, IL: 5thMapping the Magazine Conference.
Robinette, J. (2018, April 8). Cultivating analytics proficiency in communication undergraduates: A sequence of social media active learning experiences in an applied research class. Research Symposium Curriculum and Instruction: Teaching Legacy and Social Media Session. Las Vegas, NV: Broadcast Education Association Conference.
Robinette, J. (2018, March 10). Journalist Lorena Hickock’s letters to Eleanor Roosevelt documenting destitution in Depression-era West Virginia: The ethnographic research behind America’s first New Deal Community. New York, NY: Joint Journalism and Communication History Conference.
Robinette, J. (2018, Feb. 12). Power pitching: Developing persuasive entrepreneurial pitches. Marist IDEA Center for Innovation, Development and Entrepreneurial Advancement, School of Management. Poughkeepsie, NY: 2018 Mid-Hudson Regional Business Plan Competition.
Robinette, J. (2017, July 19). ATLAS Award Winner: Bringing communication theory to life through iLearn interactive experiences. Presented at the Apereo Teaching and Learning Big Blue Button Meeting.
Robinette, J. (2017, June 6). Bringing communication theory to life through iLearn interactive experiences. Presented at the International Open Apereo Conference, Philadelphia, PA.
First Year Seminar Faculty Retreat presentations about the Power Presenting Workshops and developing public presentation skills in students - January 2016 and 2017.
Keynote Speaker on public presentation skills for the Poughkeepsie Chamber Foundation’s Youth Leadership Conference for 100 high school students and their mentors in Poughkeepsie, NY - October 2016.
Keynote Speaker on public presentation skills for the Girls’ Leadership Worldwide Conference at the Eleanor Roosevelt Center at Val-Kill, NY - July 2016.
Academic Technology Faculty Showcase on “Crafting Digital Learning Quests” in iLearn - a Workshop taught for faculty at the request of Marist Academic Technology, Poughkeepsie, NY - March 2016.
Guest Lecturer on Lobbying for Dr. Nadine Hoffmann’s Fundamentals of PR class at Marist College, Poughkeepsie, NY - February 2016.
WV Foster & Adoptive Care Promotional Campaign Grant Workpresented at Homefinder Quarterly Meetings in Athens, WV - December 2014, March 2015, and June 2015.
WV Campus-Community LINK Grant Project presented at a statewide Collegiate Presidents’ Advisory Committee Meeting in Charleston, WV - December 2011.
Dissertation Research presented at the first Concord University Faculty Colloquium in Athens, WV - September 2011.
Concord University’s Summer Academy of Excellence presentation on communication skills for high school students in Athens, WV - June 2011.
Our Mountain State Grant Work presented at the WV Campus-Community LINK Statewide Conference in Fairmont, WV - May 2011.
Robinette, J. (2008, May 23). Fast forward into the future: Trends in the interactivity of online news publications. Paper presented at the 58th Annual International Communication Association Conference, Montreál, Canada.
Awards and Honors
2018 - Innovative Use of Technology Award: Marist College Tech IDEAs award for COM 401-Capping class iLearn site.
2017 - Apereo Teaching and Learning Awards (ATLAS): International award for COM 102 - Introduction to Communication online class.
2016 - Teaching with iLearn Innovation Award: Marist College Academic Technology and eLearning award for my Power Presenting Workshop iLearn site designed for all First Year Seminar students.
2015 - West Virginia PRSA Crystal Awards for: Best Integrated Communications Campaign, Best Research, and Best Website: Public Relations Society of America, Charleston, West Virginia
2001 - Cipro MVP: Market Share=40% v. Nat’l Average of less than 30%: Bayer Pharmaceuticals, West Haven, Connecticut
2001 - 3rd in Nation for Territories outselling Tequin by 1.0:0.6 Script Ratio: Bayer Pharmaceuticals, West Haven, Connecticut
2001 - 1st in Charlotte Sales Area/Top 25 Nationally for Avelox Sales Growth: Bayer Pharmaceuticals, West Haven, Connecticut
1996 - Catherine Cummings Graduate Award for Communication Pedagogy: Department of Communication Studies, Marshall University, Huntington, West Virginia
1993 - Pi Sigma Alpha Award - Highest CGPA of Political Science Graduates: Department of Political Science, Marshall University, Huntington, West Virginia
1993 - Judith A. Herndon Fellowship - WV State Senate & the WV Supreme Court of Appeals: West Virginia Legislature, Charleston, West Virginia
1992 - Best Undergraduate Paper of the Year: West Virginia Political Science Association, Morgantown, West Virginia