School of Communication and the Arts
Dual Degree IMC
Five year program: B.A. in Communication and M.A. in Integrated Marketing Communication
Marist’s dual-degree program is designed for students pursuing a B.A. in Communication with dual concentrations in Advertising and Public Relations (PR). While the undergraduate curriculum focuses both on the theory and practice of Advertising and Public Relations, the M.A. in Integrated Marketing Communication (IMC) curriculum provides students a management perspective.
IMC, in practice, comprehensively addresses the strategic consistency across the functions of advertising, brand management, corporate communication, marketing, public relations and sales for the purpose of developing and maintaining long-term relationships with target audiences before, during and after the delivery of products and services.
The dual-degree program is ideal for those who wish to move into a leadership position in the fields of advertising, brand management, marketing, public relations, strategic communication or sales.
The 120-credit, four-year B.A. in Communication curriculum is based on a strong foundation of core liberal arts and communication studies courses. Advertising and PR are both 18-credit concentrations offered within the B.A. in Communication major. Both concentrations offer a mix of theoretical and hands-on courses that prepare students for entry-level positions in the field.
The 30-credit hour M.A. graduate degree program in IMC provides students with a cross-disciplinary educational experience that mirrors workplace dynamics in the once “siloed” fields of advertising, brand management, corporate communication, marketing, public relations, strategic communication and sales. Students will learn to strategically approach and develop IMC plans aimed at successfully engaging diverse and global audiences.
Of the 30-credit M.A. in IMC curriculum, students take four graduate courses (12 credits) as an undergraduate during the junior and senior years of study (all graduate courses are on-line). The remaining six graduate courses (18 credits) are taken during the fifth year of study to complete the M.A. in IMC requirements. The four graduate courses students take as an undergraduate will substitute for four, 3 credit undergraduate course requirements.
It is important to note while undergraduate classes are generally offered on-the-ground, all graduate courses are offered only in an online format.
In addition to the required undergraduate classes, students will enroll in one graduate course in the spring semester of the junior year, one in the fall semester of senior year, and two courses in the spring semester of senior year. These four graduate courses will substitute for four specific undergraduate courses. In the fifth year, students will enroll in three graduate courses in fall and three in spring. Students should be able complete the dual-degree program, B.A. in Communication and M.A. in IMC, in the spring semester of the fifth year.
- Declared Communication major
- Declared dual concentration in Advertising and Public Relations
- Cumulative GPA of 3.0 overall
- Cumulative GPA of 3.2 in the major
- Completed application form
- Current resume
- Three letters of recommendation
- A personal statement outlining how the five-year program will help applicant’s career goals
Application deadlines for Current Undergraduate Students
November 15 of the applicant’s Junior year. Review of applications received after the deadline cannot be guaranteed.
Apply Now (current undergraduates only)
Requirements for degree completion
The B.A. in Communication requires the successful completion of courses totaling a minimum of 120 credits, with a minimum of 30 credits completed at Marist, a minimum 2.0 cumulative GPA, the specified coursework for the student’s major field, and a minimum 2.0 GPA in the student’s major field.
The M.A. in IMC is a 30-credit program; 12 credits will be completed as an undergraduate, and 18-credits as a graduate student in the fifth year. Students must maintain a 3.0 cumulative GPA, and a “C” or better in all required courses.