Image of LoriBeth Greenan

Contact Information

Academic School

School of Communication and the Arts

Office

Lowell Thomas 241

Email

loribeth.greenan@marist.edu

Phone

(845) 575-3000 ext. 2608

Website/Resume

https://about.me/loribethgreenan

LoriBeth Greenan

Professional Lecturer, Public Relations

Bio

LoriBeth is a faculty member in the Department of Communication at Marist College. She is also an adjunct professor in the Public Relations and Corporate Communications Graduate Program at New York University. Her research interests include the significance of storytelling in brand relevancy and crisis management. Recently, LoriBeth contributed to the text Crisis Management in the Age of Social Media.

Prior to joining Marist, she held the position of Senior Director at Turner Public Relations, where she gained experience in managing teams, building highly strategic public relations campaigns, and garnering new business relationships. She is an accomplished strategist with polished skills in developing internal and external communication plans.

LoriBeth has constructed successful national campaigns while working with brands such as The North Face, Levi’s, Alternative, DC Shoes, Eddie Bauer, and Native. She has placed her clients in top national media outlets from network TV to newspapers and magazines. LoriBeth has freelanced as a Trend Forecaster for PIX11’s Morning Show and can be found in advertisements for the World Gold Council.


Education

MS, Public Relations & Corporate Communication, New York University
BA, Marketing, International Business, Bryant University
Florence, Italy, Fashion Marketing, Arcadia University


Research Interests/Areas of Focus

Significance of Storytelling in Brand Relevancy


Selected Publications

Contributor: Crisis Management in the Age of Social Media

Awards and Honors

2018 Faculty of the Year Award, Marist College, SCA

2016 Faculty of the Year Award, Marist College, SCA

2014 Faculty of the Year Award, Marist College, SCA

Faculty Recognition Award, Marist College, Special Services

Out of the Blue Award, Marist College, National Residence Hall Honorary

Turner Public Relations ‘Most Signed New Business’ Award 

Ruder Finn ‘New Business Guru’ Award 

Chosen Novartis Representative at American Academy of Pediatrics National Conference