You will successfully see campaigns through from brief to concept to completion and from different perspectives that make up advertising - creative, media, strategy, and account management.
School of Communication & The Arts
A Hands-On Concentration That Provides A Competitive Edge
The Advertising concentration within the Communication major is geared toward our students focused on careers in advertising, whether their interest lies in creative, media, strategy, or account management. This concentration provides hands-on exposure to the industry, giving you a competitive edge when you enter the field after graduation.
Develop the Skills to Set You Apart
Learn to develop your storytelling skills to drive brand recognition and create consistent branding initiatives.
Develop skill and confidence in public presentation environments, from running meetings to presenting at national student advertising competitions.
Practice research methods as they pertain to advertising, learn to analyze consumer insights, and apply data to real-world decision-making.
Develop a portfolio of work that showcases your unique point of view, an absolute necessity for securing a job in the advertising industry.
Develop divergent thinking skills that will enable you to create stand out campaigns and will help you be successful in your future career.
The Value of a Marist Education
At Marist, we pride ourselves on our dedication to providing our students with a well-rounded liberal arts education that prepares them for practical experience and profound success in their field. But don't just take our word for it - the numbers speak for themselves.